Case study coming soon.
This project aimed to design a brand-new grocery app for Marks & Spencer using a human-centered design approach. Research through surveys, personas, competitor analysis, and user stories revealed strong demand from M&S customers for a dedicated grocery platform that reflects the brand’s quality and convenience.
Beyond usability and accessibility, the mobile-first design also considered emotional levels — visceral, behavioural, and reflective, to create a cohesive experience that enhances user engagement.
The full case study, including research insights and the design process, will be published here soon.
Project.
UI Design | User Flow | E-Commerce
Enhanced the User Experience of GetHarley’s Skincare Platform
UX Research | Accessibility | Healthcare
Enhanced NHS App for Better User Engagement (Case Study)
FinTech | ESG Communication | Digital Report | Banking
Building Citibank Net Zero Report for a Sustainable Future
UX Research | Service Design | GOV.UK Standards
Designing a State Pension Tool for DWP (Case Study)
UX Design | Personalisation | Retail
Designing a Human-Centered Grocery App (Case Study)
Dashboard | Interface Design | Infographic
