Case study coming soon.

This project set out to design a brand-new grocery app for Marks & Spencer using a human-centered design approach. Research through surveys, personas, competitor analysis, and user stories, revealed strong demand from loyal M&S customers, for a dedicated grocery platform that reflects the brand’s quality and convenience.

Beyond usability and accessibility, the project considered trust as a critical design factor. With recent concerns about cyberattacks, creating a secure, transparent and reliable digital experience was vital to building customer confidence in using an M&S grocery app.

The full case study, including research insights, design process and final outcomes, will be published here soon.