Case study coming soon.

This project aimed to design a brand-new grocery app for Marks & Spencer using a human-centered design approach. Research through surveys, personas, competitor analysis, and user stories revealed strong demand from M&S customers for a dedicated grocery platform that reflects the brand’s quality and convenience.

Beyond usability and accessibility, the mobile-first design also considered emotional levels — visceral, behavioural, and reflective, to create a cohesive experience that enhances user engagement.

The full case study, including research insights and the design process, will be published here soon.