Citi’s 2021 Environmental, Social, and Governance (ESG) report showcases the progress toward building more sustainable, diverse, and equitable communities across Asia Pacific. This edition highlighted the actions taken to advance Citi’s commitment to achieve net zero emissions, alongside broader initiatives that support a sustainable future in the region.
THE CHALLENGE
The report’s content was contributed by six individuals at different times, leading to inconsistencies in tone and structure. The project also had a tight six-week deadline, requiring:
Rapid review of past ESG reports
Research on sustainability and climate action trends
Strict adherence to Citi’s global brand standards
Careful sourcing of impactful, on-brand imagery
MY ROLE
I was responsible for shaping the overall report concept, designing the layouts, and maintaining clear communication with the client to ensure brand alignment and timely delivery.
THE SOLUTION
To ensure a cohesive and visually compelling report, I:
Developed section layout templates integrating text, images, and infographics for brand consistency
Prioritised tasks to optimise time and meet deadlines
Leveraged existing design assets to speed up production
Collaborated closely with stakeholders for alignment and feedback
Curated imagery that reflected both regional context and sustainability themes
OUTCOME
The finished report combined a clear, consistent narrative with impactful design, successfully showcasing Citi’s commitment to net zero and broader sustainability initiatives across Asia Pacific.
Project.
UI Design | User Flow | E-Commerce
Enhanced the User Experience of GetHarley’s Skincare Platform
UX Research | Service Design | GOV.UK Standards
Designing a State Pension Tool for DWP (Case Study)
UX Research | Accessibility | Healthcare
Enhanced NHS App for Better User Engagement (Case Study)
UX Design | Personalisation | Retail
Designing a Human-Centered Grocery App (Case Study)
FinTech | ESG Communication | Digital Report | Banking
Building Citibank Net Zero Report for a Sustainable Future
UI Design | B2B Website | Insurance
