Citibank — Personal website

Citi’s 2021 Environmental, Social, and Governance (ESG) report showcases the progress toward building more sustainable, diverse, and equitable communities across Asia Pacific. This edition highlighted the actions taken to advance Citi’s commitment to achieve net zero emissions, alongside broader initiatives that support a sustainable future in the region.

THE CHALLENGE

The report’s content was contributed by six individuals at different times, leading to inconsistencies in tone and structure. The project also had a tight six-week deadline, requiring:

Rapid review of past ESG reports
Research on sustainability and climate action trends
Translate complex raw data into clear, visually engaging infographics and digital visuals that enhance readability and improve the user experience.
Strict adherence to Citi’s global brand standards
Careful sourcing of impactful, on-brand imagery

MY ROLE

I was responsible for shaping the overall report concept, designing the layouts, and maintaining clear communication with the client to ensure brand alignment and timely delivery.

THE SOLUTION

To ensure a cohesive and visually compelling report, I:

Developed section layout templates integrating text, images, and infographics for brand consistency
Prioritised tasks to optimise time and meet deadlines
Leveraged existing design assets to speed up production
Collaborated closely with stakeholders for alignment and feedback
Curated imagery that reflected both regional context and sustainability themes

OUTCOME

The finished report combined a clear, consistent narrative with impactful design, successfully showcasing Citi’s commitment to net zero and broader sustainability initiatives across Asia Pacific.
Delivered high-quality, visually engaging corporate reports that improved user understanding of ESG and financial performance.
Enhanced accessibility and clarity of complex datasets, supporting internal decision-making and external stakeholder communication.

Read the full ESG report