A data visualisation dashboard was designed for Citi to track progress toward its 100% digital transformation goals. The dashboard highlights 6 key performance indicators, keeps internal teams updated on milestones, and aligns progress with Citi’s ESG objectives while supporting the client fintech journey experience.

  • Dashboard interface design, widgets, iconography

  • User experience (UX)

  • Interactive transaction recommendations

  • Client communication

MY ROLE

  • Understanding business objectives and translate them into clear goals.

  • Transform complex, raw data into an engaging, easy-to-understand visual narrative.

  • Convert static infographics into dynamic, modular dashboard widgets for easy updates.

  • Encourage colleagues to return regularly, making the dashboard not only a reporting tool but also a motivational hub.

CHALLENGES

SOLUTIONS

  • The final dashboard clearly presents 6 key performance indicators that tell a clear data story, also highlight the most successful metric.

  • Designed in a clean, intuitive layout, it keeps teams updated on milestones, aligns with target 100% digitalisation goals.

IMPACT

The dashboard became a central tool for internal teams, providing clarity, motivation, and alignment with Citi’s digital transformation journey. By turning data into a compelling visual story, it improved engagement and encouraged consistent milestone tracking.

Project.

Healthcare Tech | B2B & B2C | Online Consultations | E-commerce

End-to-End Design Process | Inclusive Design | Healthcare

FinTech | ESG | Digital Reporting | Survey Data Visualisation

Discovery & Alpha | Digital Product | GDS Compliant | GOV DWP

Responsive Design | B2B Insurance | Information Architecture

Dashboard Design | Data Visualisation | Widgets | KPI Tracking