2021 Live Project: My foundational work on the Cigna B2B website redesign, specifically aimed at significantly enhancing partner relationship for 1,000+ insurance brokers.
2025 Conceptual Vision: A hypothetical exploration of how I would strategically evolve the website's design for a 2025 user, centered on aligning with Cigna's updated global brand identity.
Wireframe and interface design
Restructured the website's information architecture
Visual Design Execution
Client communication and collaboration
MY ROLE
The existing website lacked a modern interface, impacting perceived professionalism among 1,000+ broker partners.
Partners showed little interest in exploring the site due to unappealing visuals and low usability.
Suboptimal information architecture made it difficult for brokers to quickly find critical content.
CHALLENGES
SOLUTIONS
Directed comprehensive UX/UI redesign for web and mobile, elevating aesthetic appeal and ensuring strict alignment with brand guidelines.
Restructured information architecture to significantly enhance content discoverability and navigation efficiency.
Engineered user-centric solutions to streamline partner onboarding, resource access, and communication workflows.
OUTCOMES
Anticipated to boost user engagement and brand perception through a visually richer, more intuitive, and modern online experience.
Contributed to partner satisfaction and operational gains by simplifying access to vital information.
Project.
Healthcare Tech | B2B & B2C | Online Consultations | E-commerce
End-to-End Design Process | Inclusive Design | Healthcare
FinTech | ESG | Digital Reporting | Survey Data Visualisation
Discovery & Alpha | Digital Product | GDS Compliant | GOV DWP
Responsive Design | B2B Insurance | Information Architecture
Dashboard Design | Data Visualisation | Widgets | KPI Tracking
