Citi Dashboard — Personal website

This project focused on designing a data visualisation dashboard to communicate Citi’s progress toward its 100% digital transformation goals. The challenge was to translate complex adoption metrics into engaging and user-friendly visual narrative that could be easily understood by internal colleagues. By applying UX principles of information hierarchy and visual storytelling, the dashboard transformed raw data into attractable design, helping teams track milestones, celebrate progress, and stay aligned with corporate ESG objectives.

THE CHALLENGE

Transform complex raw data into an engaging, easy-to-understand visual narrative that resonates with stakeholders.

Convert static infographic sections into dynamic, modular dashboard widgets that provide real-time updates while maintaining brand consistency.

Encourage internal colleagues to return regularly to track milestones, making the dashboard not just a reporting tool but a motivational hub.
Design features that foster a sense of shared progress, encouraging departments to celebrate achievements and align toward Citi’s 100% sustainable transformation goals.

MY ROLE

Interface dashboard design
User experience
Infographic
Animated transaction suggestion

UX SOLUTION

Applied clear visual hierarchy to prioritise key highlight metrics, progress bars, and milestones.
Used storytelling techniques to present progress as a journey toward the 100% sustainable target.
Broke down each infographic section into interactive widgets.
Added shared progress views where teams could see contributions.
Ensured alignment with Citi’s brand guidelines.